Displayed identity bumper & audio logo for Caribbean channel: B-on air TV
Beats per minute
Keywords: universal, hint of Caribbean, Dutch, movement.
The core of B-onair is to bring groups of people, hence the surrounding islands together. Triggering them to colaborate, the channel aims to boost the media landscape. Thus, all elemements are coming side by side, creating a united platform for people of Bonaire.
With the idea of integrity in mind, the objects dance and bounce around the screen to invoke livelihood and happiness. In the end, when merging, the concept is presented in the form of the brand. The audio logo has positive and dreamy tone, creating an atmosphere of excitement.