Bespoke audio identity for a London based cosmetics brand
Beats per minute
Keywords fashion, modern, abstract, mysterious, ambient.
Client: XIP Professional
Design & direction: George&Harrison
The animation has an abstract floating feel to it. To enhance this, sound was made mysterious, creating the tension towards reveal of the brand. Lows are pulsing rhythmically and keeping the foundation. Swirling mids sounding a constant chords enhance the flying glitters in the air. To top it off the highs rattle and give accent to the big moving golden pieces falling together in the shape of the logo.
We were impressed by David’s ability to transform the visual identity to a powerfull soundscape